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MAG Interactive AB (publ) presents interim report Sep – May 2018/2019

Multiplayer games strengthen quarterly revenue as a result of improved ARPDAU


Comment from the CEO in summary

“We have made steady strides forward during the period March-May, with a revenue growth of 18% compared to the previous quarter, and a significantly improved ARPDAU for our most important games. The strategy for multiplayer games implemented last fall has started to yield positive results, and approximately 75% of sales can now be attributed to this part of the portfolio. We are confident that further investment in this strategy will continue to enhance both our existing and new multiplayer games”, says Daniel Hasselberg, CEO of MAG Interactive.


Summary of the period March – May 2019:

  • The Group's Net sales for the period were 48,311 KSEK (51,202 KSEK), a decrease of 6% compared to the same period the previous year. Net sales have increased 18% compared to the second quarter of the financial year
  • The Group's game contribution for the period was 27,463 KSEK (31,103 KSEK), a decrease of 12% compared to the same period the previous year
  • ARPDAU for the period was 2.6 US cents (2.3 US cents), an increase by 0.3 US cents. The biggest game QuizDuel increased its ARPDAU compared to the same period last year by around 40%
  • EBITDA for the period was 542 KSEK (5,417 KSEK)
  • The result per share during the quarter was -0.14 SEK/share (0.02 SEK/share)
  • The costs for Performance marketing in the period was 15,782 KSEK (11,149 KSEK)
  • Daily and monthly active users (DAU and MAU) were 2.1 million and 7.3 million respectively during the quarter, a decrease of 25% and 25% compared to the same period last year
  • Strategically important updates of QuizDuel and Word Domination were released during the quarter

Summary of the period September 2018 – May 2019 (9 months):

  • The Group's Net sales for the period were 129,844 KSEK (163,130 KSEK), a decrease of 20% compared to the same period the previous year
  • The Group's game contribution for the period was 75,714 KSEK (82,799 KSEK), a decrease of 9% compared to the same period the previous year
  • Adjusted EBITDA for the period was -1,037 KSEK (9,479 KSEK)
  • EBITDA for the period was -1,037 KSEK (-39,547 KSEK)
  • The result per share during the quarter was -0.52 SEK/share (-2.51 SEK/share)


Upcoming reporting dates

Interim report September-August 2018/2019 and year end report  23 October 2019
AGM fiscal year 2018/19            14 January 2020


Presentation & Report

On June 26th, 2019 at 10:00 CET, CEO Daniel Hasselberg and CFO Magnus Wiklander will hold a Twitch video cast call in English to present the interim report. Link to the Twitch feed here www.twitch.com/maginteractive. For more information and to read the full report please visit https://www.maginteractive.com/investors/investor-relations/reports/.


This is information that MAG Interactive AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out below, at 08:00 on June 26th, 2019.

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