November 30 2016, Stockholm

MAG Interactive’s ‘Wordalot Express’ Now Available on Instant Games

 

Brand New Feature Brings New Casual Gaming Experience to Messenger and Facebook News Feed

 
WAE
 

Swedish mobile games publisher MAG Interactive announced today that Wordalot Express is now available on Instant Games, a new feature from Facebook that lets users join and play a game in seconds on Messenger and Facebook News Feed. Wordalot Express is one of the 17 games available at launch, bringing a brand new Wordalot play experience to the masses.

 

“We’re excited to be one of the first participants in the Instant Games initiative”, said Johan Persson, Vice President of Product at MAG Interactive. “We are always looking for ways to reduce player friction, and Facebook’s Instant Games on News Feed and Messenger is a great solution that allows players to jump right in and immediately start playing. We know our players well, and we know that they will appreciate this new easy, streamlined approach to casual gaming on Facebook and Messenger too”.

 

Instant Games helps people to easily discover, share and play games instantly without the requirement of installing the game first. This significant new channel for discovery helps developers to lower user acquisition with viral and organic growth. Available in a webview and working across both Messenger and Facebook News Feed on mobile and desktop, Instant Games will reach a massive player audience as well as engage people in completely new way.

 

Created specifically for Instant Games, Wordalot Express is a lighter version of the original Wordalot crossword puzzle that includes all the same features, except the ability to choose levels. Players use charming pictures as clues to find the missing words and successfully complete the crossword. Plenty of brain racking awaits in Wordalot Express now available for Messenger and Facebook News Feed. Don’t stress out if you’ve forgotten your pencil – with this digital crossword game MAG Interactive has you covered!

 

 

Media Contact

Vaiva Vitkute

Plan of Attack MAG Interactive

vaiva@planofattack.biz

+37 061 435 715


November 10 2016, Stockholm

‘Wordalot’ Milestone – One Billion Words, and Counting!

1BILLION

 

With more than 100 million downloads across its portfolio, Swedish mobile developer MAG Interactive continues to bring quality play experiences to all the wordsmiths out there. Its digital crossword puzzler Wordalot reached an impressive milestone with one billion words played in the game. Following in the footsteps of its predecessors by surpassing several million downloads, Wordalot becomes MAG Interactive’s seventh consecutive mobile app to reach a multi-million player base around the world.

 

“We are thrilled to see the Wordalot community being so active and engaged, which not only satisfies us as the creators but motivates us to keep on delivering the top notch quality for all crossword fans around the world”, said Johan Persson, VP of Product at MAG Interactive. “Being word game enthusiasts ourselves we seek ways to innovate the crossword genre yet keep the essence of the beloved classic. If you haven’t played Wordalot yet it’s time to jump in and play together with millions of players around the world. Enjoy!”

 

Wordalot adds a twist to the popular genre, using charming pictures as clues to spice up traditional crossword gameplay. Puzzle your way through hundreds of levels, scouring through pictures to find missing words and complete each level. If you think pictures make it too easy to guess all the words, think again, as plenty of brain racking awaits you in Wordalot. Don’t stress out if you’ve forgotten your pencil – with this digital crossword game MAG Interactive has you covered! Wordalot is available for free on iOS and Android.

 

Media Contact

Vaiva Vitkute

Plan of Attack MAG Interactive

vaiva@planofattack.biz

+37 061 435 715


July 7 2016, Stockholm

Introducing Wordalot – a modern crossword puzzle!

 

MAG Interactive, the studio behind hit games such as Ruzzle and Wordbrain, bring you the global release of a brand new word puzzler: Wordalot!

 

Wordalot joins MAG Interactive’s roster of popular puzzle games for iOS and Android, which have recently surpassed the collective milestone of 100 million downloads.

 

One of our favourite ways to play with words has always been the crossword puzzle.

 

Wordalot is an updated version of a true classic. The simple gameplay lets players find all of the clues they need to solve the puzzle in one picture for each level.

 

You never need to worry about forgetting your pencil when your crossword puzzle is digital.

 

About MAG

 

MAG Interactive is a mobile gaming company built on creativity and passion. Our studios in Stockholm and Brighton are working hard towards one goal: create high quality games that make our players want to come back for more.

 

So far our games have been praised by Apple and Google; Ruzzle was named Best of App Store 2012, Ruzzle Adventure was named Best of App Store 2014 and Worbrain was selected Best of Google Play 2015. Not to mention the reviews and comments from over 100 million players.

 

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June 16 2016, Stockholm

Letter from CEO Daniel Hasselberg

 

Today I’m thrilled to announce a huge milestone in MAG Interactive´s history:

 

100 million downloads!!

 

It’s really an insanely big number. We’ve thought about the many ways we could illustrate this in order to make sense of it all. Imagine all of our players standing in a line. That line would go all away around the entire earth. Amazing.

 

We would never have gotten this far without our players, so it’s a no-brainer that we want to celebrate with all of you.

 

For ten days in Ruzzle, Wordbrain and Wordbrain Themes players can compete to win 100 million hints and coins. Every day 30 people will become millionaires!

 

I also want to give my thanks to all the people at MAG. This shows that we truly live up to our vision: Enriching people’s lives by creating long-lasting and high quality gaming experiences.

 

A hundred million thank yous!

 

Daniel Hasselberg

 

CEO

 

Celebrate with us!

 

Play Wordbrain Themes!

 

Play Ruzzle!

 

Play Wordbrain!

 


June 16 2016, Stockholm

MAG Interactive celebrates 100 million downloads

 

MAG Interactive are proud to announce that the great milestone 100 million downloads has been reached.

 

Half of all downloads originate from the first released game, Ruzzle, which has over 60 million downloads and is the fastest word game in the world. Every game released from MAG Interactive has gained a multimillion player base and reached the #1 position in its category in a large number of countries.  

 

The latest hit game that made MAG Interactive crush the 100 million downloads number is Wordbrain Themes which reached more than 2 million downloads and the top-grossing list in just one week, and there is more to come.

 

“We have several exciting new games on their way both in and outside of the word genre. Next launch is planned for the summer and the game is developed out of our Brighton studio” says Johan Persson, VP product.

 

We are now celebrating this together with all of our players who helped us come this far.

 

Introducing a special puzzle with new opponents in Ruzzle as well as a Celebration puzzle in Wordbrain and Wordbrain Themes, players compete to win 100 million hints and coins.

 

Every day 30 people will become millionaires!

 

What´s next?

 

“We are constantly growing and looking for new developers, designers, analysts and marketers, so we can to continue to build successful mobile games to enrich people´s lives”

 

says Daniel Hasselberg, CEO.

 

About MAG

 

MAG Interactive is a mobile gaming company built on creativity and passion. Our studios in Stockholm and Brighton are working hard towards one goal:  create high quality games that make our players want to come back for more.

 

So far our games have been praised by Apple and Google; Ruzzle was named Best of App Store 2012, Ruzzle Adventure was named Best of App Store 2014 and Worbrain was selected Best of Google Play 2015. Not to mention the reviews and comments from over 100 million players.

 
MAG Interactive 100 Million


June 30 2015

MAG Interactive accelerates its ambitions, acquiring UK studio Delinquent

 

MAG Interactive (www.maginteractive.com) a Swedish mobile games studio, announced today the acquisition of Delinquent Interactive (www.wearedelinquent.com), a Brighton based studio founded by industry veterans from PopCap, Relentless and Media Molecule forming together a world class talent team.

 

The acquisition further establishes MAG as a leader in casual free-to-play games. Already the global leader in word games, the acquisition broadens the MAG portfolio of IP, as well as establishes a UK team for the ambitious studio.

 

“MAG have released a number of successful titles. We know what it takes to develop, launch and continuously support a hit game. We’re building durable and scalable franchises that last for years. In Delinquent we have found a talented studio that fits perfectly with our values and the MAG way of working. Finding such an exceptional group of people speeds up our growth in a fantastic way and I am very excited to welcome them to join our team.” says Daniel Hasselberg, MAG Interactive’s Co-Founder and CEO.

 

MAG has been an early investor in Delinquent and the two studios have been working together for 6 months. The acquisition follows a long period of sustained profitability for MAG across a growing roster of IP.

 

“MAG has never been a silent investor. They have been very active, supportive and incredibly valuable to have around. Launching our first game, Potion Pop, as part of the MAG umbrella will give us immediate reach to over 75 million users as well as much bigger resources in terms of marketing and distribution. Working with them over the past months has made us realise that we both value teams with a high level of independence and we have the same approach to making games. It just seems natural to be one big team. We are thrilled to be part of the MAG family and excited about what’s to come.” Says David Amor, Delinquent Co-Founder.

 

The first game of MAG’s UK studio will be Potion Pop, a match three game with which MAG will enter a new games category. The acquisition takes the total headcount of MAG Interactive to 50 people, with several open positions in both the new UK and existing Stockholm studios.

 

About Delinquent – www.wearedelinquent.com

 

Delinquent was founded in 2014 by David Bishop, David Amor and Chris Lee. All industry veterans from PopCap, Mind Candy, Relentless, EA, Activision and Media Molecule. They are behind such hits as Bejeweled, Plants vs Zombies and Buzz!

 

About MAG Interactive – www.maginteractive.com

 

MAG Interactive is an independent mobile gaming studio with headquarters in Stockholm, Sweden.

 

With over 75 million downloads and titles in the top grossing charts MAG has positioned itself as a leading global mobile games studio in terms of both revenue and quality; two of its titles have been listed in Apple’s yearly Best Games of the App Store list. Ruzzle, Ruzzle Adventure and WordBrain have all found their way to the number one position in the word category on App Stores all around the world.

In 2014, MAG Interactive won TNW Europe’s Tech 5 start-up competition and was listed as one of Europe’s hottest start-ups by Wired UK.

 

A Q&A with Daniel Hasselberg (CEO, MAG Interactive) and David Bishop (CCO of Delinquent Interactive)

 

Hasselberg: MAG have a very strong culture. We put a lot of faith in the individuals that make up our company. We are also an extremely ambitious company and believe we can grow our reach in the casual free-to-play market significantly over the next few years. For all of these reasons, Delinquent was a perfect fit. They have the same approach, where exceptional people are empowered to deliver world-class games. They are also hugely ambitious and share our view that we can disrupt the market and, with the roster of products we collectively have planned, we can scale a very significant business together.

 

What will the deal mean in practise?

 

Bishop: We’ve spent a lot of time in each other’s studios, sharing ideas, playing builds of each other’s games and working on tech/tools/data and user acquisition projects and challenges together. The acquisition will result in more of the same.

 

What’s next for MAG?

 

Hasselberg: With this acquisition we will be able to launch new games more frequently and in new categories. Additionally we will keep strengthening the Ruzzle franchise as well as building a new great franchise around Potion Pop.

 

What can we expect beyond Potion Pop?

 

Bishop: To be honest, all of the Delinquent team are focussed on the worldwide launch and scheduled rollout of updates during live ops. We’ve seen a great reaction to the game in soft-launch and have been thrilled with the metrics. We’re excited to have more people around the world playing the game and giving us feedback. We obviously have some exciting ideas for the future, both for Potion Pop as a franchise and also new IP. More on that another time!

 


January 19 2015

MAG Interactive invests in new UK Studio

 

MAG Interactive (www.maginteractive.com) today announced a strategic investment in new UK-based studio, Delinquent (www.wearedelinquent.com): a move designed to widen its footprint in casual mobile gaming, through collaboration with world-class talent. Following the enormous success of their franchise Ruzzle, MAG Interactive is now expanding its strategic reach and competitive advantage.

 

Delinquent, based in Brighton, is home to a 12-person team. The leadership of the studio hails from PopCap, EA, Mind Candy, Relentless and Activision and includes senior experience on titles such as Peggle, Bejeweled and Plants vs Zombies.

 

“There’s a strong fit between the culture of our studios,” explained Daniel Hasselberg, CEO and co-founder of MAG Interactive. “Our plan is to individually and collectively disrupt some of the established genres in casual free-to-play. Delinquent pitched us on their ambition to add genuine innovation into game genres we know and love. After spending time with the team and playing early builds of what they’re producing, we believe they can truly do that.” he added. “The ongoing success of our franchise, Ruzzle, and its expansion Ruzzle Adventure has given our team an enormous amount of experience developing, publishing and growing games. We believe that sharing our expertise with a trusted and strategic partner will enable both studios to build more hits with even greater potential.”

 

David Bishop, CCO and Co-Founder at Delinquent added, “I’ve been fortunate to be making games for over 30 years. Every so often you find yourself part of a team that can make magic happen. We had that experience at PopCap and I wanted to re-create that feeling within Delinquent. We’ve been incredibly focused on securing and gelling the worlds best talent and have assembled a team that are now ready to cause some serious trouble. MAG Interactive felt like the final missing-link. A studio who have “been-there, done-that and have the t-shirt.” added Bishop. “The alignment with Daniel and his team not only provides investment, but the beginning of a relationship we plan to build upon for the future.”

 

Hasselberg will join the board of Delinquent, who are due to release their first title in Q1 2015.

 

About MAG Interactive – www.maginteractive.com

 

MAG Interactive is an independent Swedish gaming studio that taps into the universal appeal of casual games. Based in Stockholm, MAG Interactive focuses on the social and competitive elements of mobile gaming: challenging and engaging millions of users from all over the world.

 

MAG Interactive is best-known for its first game, Ruzzle, which launched in March 2012, and quickly became the fastest-growing word game in the history of the App Store. The app has exceeded 50 million downloads, and more than 20 billion rounds of Ruzzle have been played across the world.

 

In 2014, MAG Interactive won TNW Europe 2014’s Tech 5 start-up competition, as well as being listed as one of Europe’s hottest start-ups by Wired UK. In November 2013, MAG Interactive secured a $6 million funding round, led by Nokia Growth Partners. In May 2014, MAG Interactive also announced a partnership with High Noon Entertainment that will see the Ruzzle series developed and expanded into a format designed for broadcast and cable networks.

 

About Delinquent – www.wearedelinquent.com

 

Delinquent is a new interactive entertainment studio, based in Brighton. Co-Founded by industry veterans from PopCap, Mind Candy, Relentless, EA, Activision and Media Molecule, the team are focussed on disrupting the mobile games establishment.

 

The company was founded in 2014, by proven leadership and world-class development talent. The team have a love for mobile and a passion to entertain. We’re building an engaged community of fans across ground-breaking free-to-play titles.

2016 MAG Interactive™. All rights reserved.