Swedbank Robur Invests 80M SEK ($9.7M) in MAG Interactive to Finance the Company’s FEO Media Acquisition

MAGPress Release

Stockholm, Sweden — October 31st, 2017 — Swedbank Robur’s Microcap fund has invested 80M SEK ($9.7M) in the game developer and publisher MAG Interactive as part of the acquisition of FEO Media that was announced October 20, 2017.

The Nordic region’s largest fund manager, Swedbank Robur, has secured funding for MAG Interactive’s acquisition of FEO Media and its popular trivia franchise, QuizDuel. With an investment of 80M SEK ($9.7M), the firm helps MAG finalize the purchase of FEO Media to round out its third acquisition, following the acquisitions of the game WordBrain in 2014 and the company Delinquent Interactive in 2015.

“We are very happy to work with Swedbank Robur to finalize the acquisition of FEO Media and continue to build these great brands and cater to our players”, said Daniel Hasselberg, CEO of MAG Interactive. “Investments like this help us play an active part of the consolidation in the games market. We pride ourselves on being a part in keeping a great intellectual property like QuizDuel in Swedish hands”.

“It is exciting to have the opportunity to invest in MAG Interactive and at the same time help realizing the truly strategic acquisition of FEO Media. The development of a strong Nordic cluster in the games sector is something we strongly believe and want to play an active part in. Mobile games have proven over time to be a stronger and more profitable business than most of us expected a few years ago and MAG is a great example of that with a global, profitable business with fantastic future potential. We look forward to being a part of MAG Interactive’s continued journey” says Microcap’s fund manager, Erik Sprinchorn.

Following the acquisition of FEO Media, MAG Interactive now has a leading position in mobile word games as well as trivia. The game developer now reaches over 10 million monthly active users and the portfolio games including globally successful Ruzzle, QuizDuel and Wordbrain have more than a total of 200 million downloads.

Launched in April 2017 the Microcap fund consists of a concentrated portfolio of small, innovative Nordic companies. Microcap is a special fund that has more free investment rules than traditional mutual funds and invests primarily in shares in a concentrated selection of small companies in the Nordic countries with an emphasis on Sweden.

About MAG Interactive

MAG Interactive is a mobile gaming company built on creativity and passion. With offices located in Stockholm and Brighton, the team is working hard towards one goal: to create high quality games that make players want to come back for more. The company exceeded 100 million downloads across its portfolio in 2016 and has just surpassed 70 million  downloads with its flagship franchise, Ruzzle. MAG Interactive was also included in the Inc. 5000 List of the fastest growing companies in Europe for 2017. MAG Interactive’s most successful titles include Ruzzle, Ruzzle Adventure and Wordbrain, all of which have reached #1 spots on the App Store and Google Play. For more information visit http://maginteractive.com

About Swedbank Robur

Swedbank Robur is the largest fund manager in the Nordic region with over SEK 1.1 trillion (over $130B) in managed capital. The trustee has about 3.1 million customers in Sweden and 1.1 million in the Baltic countries. In total there are about 80 investment funds under the Swedbank Robur brand, covering all major regions, sectors and asset classes.

MAG Interactive Acquires FEO Media

MAGPress Release

The Creator Behind the Popular Word Game ‘Ruzzle’ Strengthens Its Position in the Trivia Genre by Acquiring ‘QuizDuel’

Stockholm, Sweden — October 20, 2017 –– Swedish mobile game developer and publisher MAG Interactive today announced that it has acquired the Swedish mobile game developer, FEO Media, creator of highly successful trivia game, QuizDuel. The acquisition will strengthen  MAG Interactive’s position within the trivia genre, next to its position as a global leader within the word game niche, with popular titles such as Ruzzle, Wordbrain and Wordalot. This is MAG Interactive’s third acquisition, after having acquired the game WordBrain in 2014 and the company Delinquent Interactive in 2015.

“This is a truly exciting step for MAG. With FEO Media under our wing, we are expanding our footprint and becoming a leader also within the trivia games category. Our player base has now grown significantly, with Monthly Active Users (MAU) exceeding 10 million”, said Daniel Hasselberg, CEO of MAG Interactive. “Now we have four trivia games to complement our strong offering within the word game genre. Together, the games in our portfolio have been downloaded more than 200 million times. With QuizDuel we will now also reach new markets such as Germany and Russia, and in addition can leverage MAG Interactive’s strong position in other regions, such as the USA, to improve its reach.

Founded in 2012 and headquartered in Stockholm, Sweden, FEO Media develops casual games for mobile platforms that combine a fun and engaging user experience with top quality, localized content. In 2017, FEO Media reached over 100 million downloads across its game portfolio, consisting of QuizDuel and Pixduel.

“This feels like the perfect match for us. We have always felt a tremendous respect for not only the games MAG Interactive creates but also for MAG Interactive as a company, and we believe that our games and players are getting a very good home and a bright future”, said Robert Willstedt, Co-Founder of FEO Media. “QuizDuel is very close to our hearts, so it has been important for us when taking this step to feel that it will be in good and capable hands. We look forward to seeing it continue to prosper for many years to come.”

About MAG Interactive

MAG Interactive is a mobile gaming company built on creativity and passion. With offices located in Stockholm and Brighton, the team is working hard towards one goal: to create high quality games that make players want to come back for more. The company exceeded 100 million downloads across its portfolio in 2016 and has just surpassed 70 million  downloads with its flagship franchise, Ruzzle. MAG Interactive was also included in the Inc. 5000 List of the fastest growing companies in Europe for 2017. MAG Interactive’s most successful titles include Ruzzle, Ruzzle Adventure and Wordbrain, all of which have reached #1 spots on the App Store and Google Play.

MAG Interactive and WeAreQiiwi Interactive Announce Joint Cooperation for the Release of Backpacker

MAGPress Release

Stockholm, Sweden — September 26, 2017 — Swedish publisher MAG Interactive and developer WeAreQiiwi Interactive today announced their partnership on the release of Backpacker – the traveling trivia game for iOS and Android. After a successful launch in Sweden, Denmark and Norway,Backpacker will be fully localised in English and is gearing up towards a worldwide launch. MAG Interactive will act as the publisher, overseeing localisation, marketing and publishing activities.

“It’s been a pleasure to work with WeAreQiiwi on bringing Backpacker to a global audience”, said Daniel Hasselberg, CEO of MAG Interactive. “After seeing Swedish people go nuts over it, we believe that Backpacker shows a lot of potential to capture the hearts of people all over the world.”

Backpacker is a globetrotting trivia game that test players’ knowledge in hundreds of different topics related to different cities around the globe. At first, Backpacker transports players to the streets of Rome or Washington with only 500 coins in their pockets and unfettered wanderlust. Players hustle for money, taking on odd jobs and completing various missions while sightseeing at popular places in order to save up enough cash for a ticket elsewhere.

Like Backpacker on Facebook: https://www.facebook.com/BackpackerGame

Follow Backpacker on Twitter: https://twitter.com/backpacker_game

Follow Backpacker on Instagram: https://www.instagram.com/backpackergame

About MAG Interactive
MAG Interactive is a mobile gaming company built on creativity and passion. With offices located in Stockholm and Brighton, the team is working hard towards one goal: to create high quality games that make players want to come back for more. The company reached 100M downloads across its portfolio in 2016 and has just surpassed 70M downloads with its flagship franchise, Ruzzle. MAG was also included in the Inc. 5000 List of the fastest growing companies in Europe for 2017. MAG Interactive’s most successful titles include Ruzzle, Ruzzle Adventure and Wordbrain, all of which have reached #1 spots on the App Store and Google Play. For more information visit http://maginteractive.com

About WeAreQiiwi Interactive
Qiiwi was founded in 2012 and is based in Alingsås, Sweden. A common denominator for Qiiwi’s games is that they are knowledge-based games. Qiiwi always tries to create games that match the company’s slogan “Saving the world from stupidity”. Qiiwi has since the beginning of 2012 released several different titles globally within the Trivia and Word Puzzle genre. Qiiwi´s most successful titles include “Backpacker” and the “Words in a Pic” series.

MAG Interactive Joins Charity Fundraiser 'One Special Day'

MAGPress Release

Donating 100% of UK Revenue to Help Disabled Gamers on September 29th

Stockholm, Sweden — September 21, 2017 — Swedish developer MAG Interactive today announced participating in an upcoming charity event One Special Day, organised by British charity SpecialEffect to help disabled gamers. Alongside 30 other mobile game developers, MAG Interactive will donate all their UK revenue generated for their word puzzle game WordBrain on September 29th.

“We at MAG are proud to be a part of this very special cause making the gaming world into a more inclusive place for everyone”, said Daniel Hasselberg, CEO of MAG Interactive. “We admire the work SpecialEffect does in changing people’s lives and we hope that by donating WordBrain revenue as well as cross-promoting One Special Day message across our most played games we’ll help them reach this year’s goal.”

During One Special Day mobile game developers unite in order to help disabled people play video games. The donations will be used to create custom control setups that facilitate movements for gamers with various disabilities. This year more than 30 mobile game developers are joining forces to raise £100,000 from the revenue generated on September 29th in the United Kingdom.

About MAG Interactive

MAG Interactive is a mobile gaming company built on creativity and passion. With offices located in Stockholm and Brighton, the team is working hard towards one goal: to create high quality games that make players want to come back for more. The company reached 100M downloads across its portfolio in 2016 and has just surpassed 70M downloads with its flagship franchise, Ruzzle. MAG was also included in the Inc. 5000 List of the fastest growing companies in Europe for 2017. MAG Interactive’s most successful titles include Ruzzle, Ruzzle Adventure and Wordbrain, all of which have reached #1 spots on the App Store and Google Play. For more information visit http://maginteractive.com

About SpecialEffect

SpecialEffect is a UK based charity which uses video games and technology to enhance the quality of life of people with disabilities. From controller modifications to eye-control, all customised gaming setups are designed to suit the very specific individual needs of every person regardless of his or her disability. For more information visit: http://www.specialeffect.org.uk

Ruzzle Adventure Gets a Makeover

MAGPress Release

The Spinoff of the Acclaimed Word Game ‘Ruzzle’ Now With Completely New Levels, Rules and More!

Stockholm, Sweden – June 14, 2017 – Swedish developer MAG Interactive today launched a completely revamped iOS version of their word game, Ruzzle Adventure, adding new level design, rules and more features. The perfect extension of the most played word game in the world, Ruzzle, Ruzzle Adventure is a single-player game offering the same signature finger-swiping mechanic as Ruzzle, however applying it on level based word puzzles. Featured in Editor’s Choice category after its launch in 2014, today Ruzzle Adventure still holds the ‘Essentials’ label.

“Ever since it’s launch three years ago, millions of players have enjoyed the awarding-winning word puzzle Ruzzle Adventure“, said Johan Persson, VP of Product at MAG Interactive. “Based on community feedback, today we launch the biggest update to date, presenting you with a fully redesigned game. If you haven’t experienced Ruzzle Adventure yet, now’s the time!!”

Ruzzle Adventure takes players on a word puzzle journey through 200 levels spanning across five unique worlds: The Forest, The Swamp, The Volcano, Area 42 and The Lost Island. The game offers a variety of modes that challenge players to find words while trying to crush wooden and stone letters, collect gems, break ice, climb out of a well, unlock sockets and take down other obstacles using only a limited number of moves. Depending on the score, players receive golden coins that are used as a currency in the game. To help players advance in the game Ruzzle Adventure features four boosters: random bombs, swap tile option, shuffle board and jumping up the well option. Additionally the player has a once a day opportunity to use The Gold Board for additional coins.

Download Ruzzle Adventure on App Store: https://goo.gl/XyAJpP

Like Ruzzle Adventure on Facebook: https://goo.gl/6kHCsS

Follow Ruzzle Adventure on Twitter: https://goo.gl/kIRQE8

Official website: http://maginteractive.com

Media Contact

Vaiva Vitkute
Plan of Attack on behalf of MAG Interactive
vaiva@planofattack.biz

  • IMPORTANT INFORMATION

    Developer: MAG Interactive
    Publisher: MAG Interactive
    Genre: Puzzle
    Platform: iOS
    Price: Free
    Launch date: May, 2014

Ruzzle Celebrates 5-Year Anniversary

MAGPress Release

Team Battles Commence in The Most Played Word Game in the World

Stockholm, Sweden — March 30, 2017 — MAG Interactive celebrates Ruzzle’s birthday today, as the addictively fun mobile word game that has been downloaded over 70 million times worldwide turns five years old. In honor of this huge milestone MAG has introduced a new game mode with the introduction of Team Play, that allows players to pair up with friends and battle against other teams for the weekly League champion title. Ruzzle – one of the most social mobile games in the market just got even more social!

“This is a big day for MAG, as our first-born turns five years old”, said Daniel Hasselberg, CEO of MAG Interactive. “In today’s saturated mobile market we are thrilled that Ruzzle still has such a dedicated following, and we continue to add new fun features, such as the new Team Play, to keep the experience fresh and fun for established and new players”.

For the occasion, MAG Interactive created an infographic illustrating interesting facts about Ruzzle and its accomplishments since its launch five years ago. For instance, overall 23 billion rounds of Ruzzle have been played that took players 100,000 years to finish. Ruzzle is also responsible for countless new friendships made through the in-game chat system, that has even led to three happy marriages! Besides all this, Ruzzle has been Top 10 word game in 145 countries.

Media Contact

Vaiva Vitkute
Plan of Attack on behalf of MAG Interactive
vaiva@planofattack.biz

MAG Interactive’s 2016 Sales Push Past 28M Euro

MAGPress Release

Annual Report Reveals Huge Success Based on Strong Portfolio and Player Appeal

Stockholm, Sweden — March 15, 2017 — Swedish mobile games developer MAG Interactive today shared the findings from its 2016 annual report, announcing financial figures that depict sustained growth and profitability based on its portfolio of popular mobile titles including Ruzzle, Wordbrain, Wordalot and more. With over 100 million downloads across its portfolio, the annual financial report revealed that MAG’s sales last year rose a record breaking 70% from 2015 to €28 million (£24.3M, $29.5M), with an overall profit of €5.8 million (£5M, $6.1M).

“2016 was a truly great year for MAG, as we not only surpassed 100 million downloads across our portfolio, but the end financial result exceeded our expectations”, said Daniel Hasselberg,  CEO of MAG Interactive. “There’s no magic trick in achieving strong growth other than constantly improving and scaling up existing games as well as releasing new titles. The continued success of our first game Ruzzle shows that with a little love and pruning, the older games can flourish for years and play a big part in your business along with new releases.”

MAG’s continued success is a direct result of analysing the successes and failures of its previous mobile launches and drawing conclusions on how to optimize and streamline the development process for future titles. For this reason they have eliminated the “normal” top-down managerial structure in order to empower teams providing an open, collaborative and constructive environment where developers can feel true ownership in projects they work on.

Media Contact

Vaiva Vitkute
Plan of Attack on behalf of MAG Interactive
vaiva@planofattack.biz

MAG Interactive's 'Ruzzle' Franchise Hits Whopping 70 Million Download Mark!

MAGPress Release

Swedish game developer MAG Interactive is excited to announce its flagship mobile franchise Ruzzle has surpassed 70 million downloads. The very first in MAG Interactive’s game roster, Ruzzle is an award winning fast-paced word game available for free on iOS and Android. Since it’s launch in 2012 it has topped the charts of the App Store and Google Play across 145 countries and remains one of the most played word games on the market today. Ruzzle Adventure joined the franchise in 2014 and has over 5 million downloads.

“We’re thrilled about this milestone for Ruzzle and proud that after nearly five years it is still popular amongst new and old fans alike”, said Johan Persson, Vice President of Product at MAG Interactive. “We have a soft spot for Ruzzle, as it was the first game that we developed and put us in the spotlight. The success of the franchise proves that quality titles can be successful for many years with the right formula of keeping players engaged and happy”.

Featuring addictively fun gameplay inspired by the board games Boggle and Scrabble, Ruzzle challenges you to form as many words as possible by drawing your finger across scrambled letters to connect the letters. The bigger the word, the more points you earn as you battle a friend or random opponent in three 2-minute rounds. Regular tournaments and rewards for leveling up keep Ruzzle fresh and fun for players everywhere! For more information about Ruzzle, visit this page.

Like Ruzzle on Facebook

Follow Ruzzle on Twitter

Media Contact

Vaiva Vitkute
Plan of Attack on behalf of MAG Interactive
vaiva@planofattack.biz

Talk to the Fist with SmackChat, Out Now on iMessage

MAGPress Release

MAG Interactive’s Latest Mobile Game Enriches Chatting Experience With Friendly Banter

Stockholm, Sweden — January 26, 2017 — Today iMessage lets you become your favorite Kung Fu Master in a battle against your friends with SmackChat, the latest social game created by Swedish developer MAG Interactive. Available for free on the App Store for iOS10, SmackChat pits players against each other in a rock, paper, scissors style Kung Fu battle where the victor gets to talk smack! Download SmackChat on AppStore today.

“MAG Interactive strives to find new and unique ways to engage players and encourage player interaction, and iMessage is the perfect platform for a game like SmackChat,” said Johan Persson, Vice President of Product at MAG Interactive. “Featuring comical art style and funky sound effects, SmackChat is a super casual, fun game that encourages player banter and a healthy bit of good-natured trash talking. Give it a try today! We’re sure your friends deserve it!”

With simple gameplay, SmackChat is all about mind games in who can outsmart the other and deliver the wittiest victory line. First, select your opponent on iMessage and begin your Kung Fu battle by selecting which parts of the body (head, torso or legs) you will target over three moves – then write a trash talk message that will smack your opponent if you win. Your opponent also selects his or her own three moves and snarky message, and then a battle video is automatically sent to both players featuring a full replay of the Kung Fu fight. As you progress you can gain sagely wisdom from the Sifu and unlock exclusive characters with special victory animations.

Learn more about Smackchat and like us on Facebook: https://www.facebook.com/SmackChatGame

Media Contact

Vaiva Vitkute
Plan of Attack on behalf of MAG Interactive
vaiva@planofattack.biz