Ruzzle Celebrates 5-Year Anniversary

Team Battles Commence in The Most Played Word Game in the World

Stockholm, Sweden — March 30, 2017 — MAG Interactive celebrates Ruzzle’s birthday today, as the addictively fun mobile word game that has been downloaded over 70 million times worldwide turns five years old. In honor of this huge milestone MAG has introduced a new game mode with the introduction of Team Play, that allows players to pair up with friends and battle against other teams for the weekly League champion title. Ruzzle – one of the most social mobile games in the market just got even more social!

“This is a big day for MAG, as our first-born turns five years old”, said Daniel Hasselberg, CEO of MAG Interactive. “In today’s saturated mobile market we are thrilled that Ruzzle still has such a dedicated following, and we continue to add new fun features, such as the new Team Play, to keep the experience fresh and fun for established and new players”.

For the occasion, MAG Interactive created an infographic illustrating interesting facts about Ruzzle and its accomplishments since its launch five years ago. For instance, overall 23 billion rounds of Ruzzle have been played that took players 100,000 years to finish. Ruzzle is also responsible for countless new friendships made through the in-game chat system, that has even led to three happy marriages! Besides all this, Ruzzle has been Top 10 word game in 145 countries.

Media Contact

Vaiva Vitkute
Plan of Attack on behalf of MAG Interactive
vaiva@planofattack.biz

MAG Interactive’s 2016 Sales Push Past 28M Euro

Annual Report Reveals Huge Success Based on Strong Portfolio and Player Appeal

Stockholm, Sweden — March 15, 2017 — Swedish mobile games developer MAG Interactive today shared the findings from its 2016 annual report, announcing financial figures that depict sustained growth and profitability based on its portfolio of popular mobile titles including Ruzzle, Wordbrain, Wordalot and more. With over 100 million downloads across its portfolio, the annual financial report revealed that MAG’s sales last year rose a record breaking 70% from 2015 to €28 million (£24.3M, $29.5M), with an overall profit of €5.8 million (£5M, $6.1M).

“2016 was a truly great year for MAG, as we not only surpassed 100 million downloads across our portfolio, but the end financial result exceeded our expectations”, said Daniel Hasselberg,  CEO of MAG Interactive. “There’s no magic trick in achieving strong growth other than constantly improving and scaling up existing games as well as releasing new titles. The continued success of our first game Ruzzle shows that with a little love and pruning, the older games can flourish for years and play a big part in your business along with new releases.”

MAG’s continued success is a direct result of analysing the successes and failures of its previous mobile launches and drawing conclusions on how to optimize and streamline the development process for future titles. For this reason they have eliminated the “normal” top-down managerial structure in order to empower teams providing an open, collaborative and constructive environment where developers can feel true ownership in projects they work on.

Media Contact

Vaiva Vitkute
Plan of Attack on behalf of MAG Interactive
vaiva@planofattack.biz

MAG Interactive’s ‘Ruzzle’ Franchise Hits Whopping 70 Million Download Mark!

Swedish game developer MAG Interactive is excited to announce its flagship mobile franchise Ruzzle has surpassed 70 million downloads. The very first in MAG Interactive’s game roster, Ruzzle is an award winning fast-paced word game available for free on iOS and Android. Since it’s launch in 2012 it has topped the charts of the App Store and Google Play across 145 countries and remains one of the most played word games on the market today. Ruzzle Adventure joined the franchise in 2014 and has over 5 million downloads.

“We’re thrilled about this milestone for Ruzzle and proud that after nearly five years it is still popular amongst new and old fans alike”, said Johan Persson, Vice President of Product at MAG Interactive. “We have a soft spot for Ruzzle, as it was the first game that we developed and put us in the spotlight. The success of the franchise proves that quality titles can be successful for many years with the right formula of keeping players engaged and happy”.

Featuring addictively fun gameplay inspired by the board games Boggle and Scrabble, Ruzzle challenges you to form as many words as possible by drawing your finger across scrambled letters to connect the letters. The bigger the word, the more points you earn as you battle a friend or random opponent in three 2-minute rounds. Regular tournaments and rewards for leveling up keep Ruzzle fresh and fun for players everywhere! For more information about Ruzzle, visit this page.

Like Ruzzle on Facebook

Follow Ruzzle on Twitter

Media Contact

Vaiva Vitkute
Plan of Attack on behalf of MAG Interactive
vaiva@planofattack.biz

Talk to the Fist with SmackChat, Out Now on iMessage

MAG Interactive’s Latest Mobile Game Enriches Chatting Experience With Friendly Banter

Stockholm, Sweden — January 26, 2017 — Today iMessage lets you become your favorite Kung Fu Master in a battle against your friends with SmackChat, the latest social game created by Swedish developer MAG Interactive. Available for free on the App Store for iOS10, SmackChat pits players against each other in a rock, paper, scissors style Kung Fu battle where the victor gets to talk smack! Download SmackChat on AppStore today.

“MAG Interactive strives to find new and unique ways to engage players and encourage player interaction, and iMessage is the perfect platform for a game like SmackChat,” said Johan Persson, Vice President of Product at MAG Interactive. “Featuring comical art style and funky sound effects, SmackChat is a super casual, fun game that encourages player banter and a healthy bit of good-natured trash talking. Give it a try today! We’re sure your friends deserve it!”

With simple gameplay, SmackChat is all about mind games in who can outsmart the other and deliver the wittiest victory line. First, select your opponent on iMessage and begin your Kung Fu battle by selecting which parts of the body (head, torso or legs) you will target over three moves – then write a trash talk message that will smack your opponent if you win. Your opponent also selects his or her own three moves and snarky message, and then a battle video is automatically sent to both players featuring a full replay of the Kung Fu fight. As you progress you can gain sagely wisdom from the Sifu and unlock exclusive characters with special victory animations.

Learn more about Smackchat and like us on Facebook: https://www.facebook.com/SmackChatGame

Media Contact

Vaiva Vitkute
Plan of Attack on behalf of MAG Interactive
vaiva@planofattack.biz

WordBrain Hits 30M Downloads, and MAG Teases with a New iMessage Game Project

Swedish mobile developer MAG Interactive starts off 2017 with a big bang as WordBrain hits 30 million downloads, attracting the true word wizards seeking the ultimate puzzle challenge. With a high difficulty level, few have finished the game, but millions keep coming back for more and WordBrain remains one of the most popular MAG Interactive titles, raising the bar in the word game genre yet again.

In addition, MAG’s latest game Wordalot Express, released on Messenger and Facebook News Feed in November 2016, has already surpassed 1M players. With this successful start to the Instant Games initiative, MAG Interactive will continue releasing games and apps through new platforms, ergo soon users will be able to do a little “smacking” while chatting in iMessage in the next weeks – more details coming soon!

“We are thrilled by the current success of WordBrain and Wordalot Express, and we will keep bringing games players can’t get enough of to market. Stay tuned for more details about our new iMessage project, which will make chatting more fun and engaging”. said CTO Kaj Nygren

Media Contact

Plan of Attack on behalf of MAG Interactive
Vaiva Vitkute
vaiva@planofattack.biz

MAG Interactive’s ‘Wordalot Express’ Now Available on Instant Games

BRAND NEW FEATURE BRINGS NEW CASUAL GAMING EXPERIENCE TO MESSENGER AND FACEBOOK NEWS FEED

Swedish mobile games publisher MAG Interactive announced today that WORDALOT EXPRESS is now available on Instant Games, a new feature from Facebook that lets users join and play a game in seconds on Messenger and Facebook News Feed. Wordalot Express is one of the 17 games available at launch, bringing a brand new Wordalot play experience to the masses.

“We’re excited to be one of the first participants in the Instant Games initiative”, said Johan Persson, Vice President of Product at MAG Interactive. “We are always looking for ways to reduce player friction, and Facebook’s Instant Games on News Feed and Messenger is a great solution that allows players to jump right in and immediately start playing. We know our players well, and we know that they will appreciate this new easy, streamlined approach to casual gaming on Facebook and Messenger too”.

Instant Games helps people to easily discover, share and play games instantly without the requirement of installing the game first. This significant new channel for discovery helps developers to lower user acquisition with viral and organic growth. Available in a webview and working across both Messenger and Facebook News Feed on mobile and desktop, Instant Games will reach a massive player audience as well as engage people in completely new way.

Created specifically for Instant Games, Wordalot Express is a lighter version of the original Wordalot crossword puzzle that includes all the same features, except the ability to choose levels. Players use charming pictures as clues to find the missing words and successfully complete the crossword. Plenty of brain racking awaits in Wordalot Express now available for Messenger and Facebook News Feed. Don’t stress out if you’ve forgotten your pencil – with this digital crossword game MAG Interactive has you covered!

MEDIA CONTACT

Vaiva Vitkute
Plan of Attack MAG Interactive
VAIVA@PLANOFATTACK.BIZ
+37 061 435 715

‘Wordalot’ Milestone – One Billion Words, And Counting!

With more than 100 million downloads across its portfolio, Swedish mobile developer MAG Interactive continues to bring quality play experiences to all the wordsmiths out there. Its digital crossword puzzler Wordalot reached an impressive milestone with one billion words played in the game. Following in the footsteps of its predecessors by surpassing several million downloads, Wordalot becomes MAG Interactive’s seventh consecutive mobile app to reach a multi-million player base around the world.

“We are thrilled to see the Wordalot community being so active and engaged, which not only satisfies us as the creators but motivates us to keep on delivering the top notch quality for all crossword fans around the world”, said Johan Persson, VP of Product at MAG Interactive. “Being word game enthusiasts ourselves we seek ways to innovate the crossword genre yet keep the essence of the beloved classic. If you haven’t played Wordalot yet it’s time to jump in and play together with millions of players around the world. Enjoy!”

Wordalot adds a twist to the popular genre, using charming pictures as clues to spice up traditional crossword gameplay. Puzzle your way through hundreds of levels, scouring through pictures to find missing words and complete each level. If you think pictures make it too easy to guess all the words, think again, as plenty of brain racking awaits you in Wordalot. Don’t stress out if you’ve forgotten your pencil – with this digital crossword game MAG Interactive has you covered! Wordalot is available for free on IOS and ANDROID.

MEDIA CONTACT

Vaiva Vitkute
Plan of Attack MAG Interactive
VAIVA@PLANOFATTACK.BIZ
+37 061 435 715

Introducing Wordalot – A Modern Crossword Puzzle!

MAG Interactive, the studio behind hit games such as Ruzzle and Wordbrain, bring you the global release of a brand new word puzzler: Wordalot!

Wordalot joins MAG Interactive’s roster of popular puzzle games for iOS and Android, which have recently surpassed the collective milestone of 100 million downloads.

One of our favourite ways to play with words has always been the crossword puzzle.

Wordalot is an updated version of a true classic. The simple gameplay lets players find all of the clues they need to solve the puzzle in one picture for each level.

You never need to worry about forgetting your pencil when your crossword puzzle is digital.

 

About MAG

MAG Interactive is a mobile gaming company built on creativity and passion. Our studios in Stockholm and Brighton are working hard towards one goal: create high quality games that make our players want to come back for more.

So far our games have been praised by Apple and Google; Ruzzle was named Best of App Store 2012, Ruzzle Adventure was named Best of App Store 2014 and Worbrain was selected Best of Google Play 2015. Not to mention the reviews and comments from over 100 million players.

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Letter from CEO Daniel Hasselberg

Today I’m thrilled to announce a huge milestone in MAG Interactive´s history:

100 million downloads!!

It’s really an insanely big number. We’ve thought about the many ways we could illustrate this in order to make sense of it all. Imagine all of our players standing in a line. That line would go all away around the entire earth. Amazing.

We would never have gotten this far without our players, so it’s a no-brainer that we want to celebrate with all of you.

For ten days in Ruzzle, Wordbrain and Wordbrain Themes players can compete to win 100 million hints and coins. Every day 30 people will become millionaires!

I also want to give my thanks to all the people at MAG. This shows that we truly live up to our vision: Enriching people’s lives by creating long-lasting and high quality gaming experiences.

A hundred million thank yous!

Daniel Hasselberg

CEO

Celebrate with us!

MAG INTERACTIVE CELEBRATES 100 MILLION DOWNLOADS

MAG Interactive are proud to announce that the great milestone 100 million downloads has been reached.

Half of all downloads originate from the first released game, Ruzzle, which has over 60 million downloads and is the fastest word game in the world. Every game released from MAG Interactive has gained a multimillion player base and reached the #1 position in its category in a large number of countries.

The latest hit game that made MAG Interactive crush the 100 million downloads number is WORDBRAIN THEMES which reached more than 2 million downloads and the top-grossing list in just one week, and there is more to come.

“We have several exciting new games on their way both in and outside of the word genre. Next launch is planned for the summer and the game is developed out of our Brighton studio” says Johan Persson, VP product.

We are now celebrating this together with all of our players who helped us come this far.

Introducing a special puzzle with new opponents in Ruzzle as well as a Celebration puzzle in Wordbrain and Wordbrain Themes, players compete to win 100 million hints and coins.

Every day 30 people will become millionaires!

What´s next?

“We are constantly growing and looking for new developers, designers, analysts and marketers, so we can to continue to build successful mobile games to enrich people´s lives”

says Daniel Hasselberg, CEO.

About MAG

MAG Interactive is a mobile gaming company built on creativity and passion. Our studios in Stockholm and Brighton are working hard towards one goal: create high quality games that make our players want to come back for more.

So far our games have been praised by Apple and Google; Ruzzle was named Best of App Store 2012, Ruzzle Adventure was named Best of App Store 2014 and Worbrain was selected Best of Google Play 2015. Not to mention the reviews and comments from over 100 million players.