BRAND NEW FEATURE BRINGS NEW CASUAL GAMING EXPERIENCE TO MESSENGER AND FACEBOOK NEWS FEED
Swedish mobile games publisher MAG Interactive announced today that WORDALOT EXPRESS is now available on Instant Games, a new feature from Facebook that lets users join and play a game in seconds on Messenger and Facebook News Feed. Wordalot Express is one of the 17 games available at launch, bringing a brand new Wordalot play experience to the masses.
“We’re excited to be one of the first participants in the Instant Games initiative”, said Johan Persson, Vice President of Product at MAG Interactive. “We are always looking for ways to reduce player friction, and Facebook’s Instant Games on News Feed and Messenger is a great solution that allows players to jump right in and immediately start playing. We know our players well, and we know that they will appreciate this new easy, streamlined approach to casual gaming on Facebook and Messenger too”.
Instant Games helps people to easily discover, share and play games instantly without the requirement of installing the game first. This significant new channel for discovery helps developers to lower user acquisition with viral and organic growth. Available in a webview and working across both Messenger and Facebook News Feed on mobile and desktop, Instant Games will reach a massive player audience as well as engage people in completely new way.
Created specifically for Instant Games, Wordalot Express is a lighter version of the original Wordalot crossword puzzle that includes all the same features, except the ability to choose levels. Players use charming pictures as clues to find the missing words and successfully complete the crossword. Plenty of brain racking awaits in Wordalot Express now available for Messenger and Facebook News Feed. Don’t stress out if you’ve forgotten your pencil – with this digital crossword game MAG Interactive has you covered!
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